When the comic book company I helped establish as co-creator asked me to create their logo, the writer wanted the logo to be illustrative. I did some design passes/concepts that followed his preferences but also made another set that was more solid and took advantage of the brand name which was made of three words with a total of five syllables. Instead of spelling out the number the first word, I used the visual language for the number "2" instead. It made the logo more visible and recognizable.
2nd Skin Comics Logo applied with animation